Location pages, not just “Zurich”
We plan content for the towns and districts where you really work – Winterthur, Uster or Horgen – instead of betting everything on highly contested Zurich city.
SEO Zurich
In Switzerland’s most populous canton, dozens of businesses compete for the same spots on almost every search. We put your business where customers actually click – from Winterthur and Uster to the lakeshore.
The search market in the canton of Zurich
The canton of Zurich is Switzerland’s economic centre: banks, insurers, universities such as ETH and the University of Zurich, international tech firms and thousands of SMEs. Competition for searches like “accountant Zurich” or “lawyer Zurich” is fierce – focusing only on Zurich city means missing Winterthur, the Glatt and Limmat valleys and the lakeside towns.
On top of that there is a large English-speaking market: many expats search in English for doctors, accountants or flats. A second language version can deliver more than yet another German blog post.
- Official languages: German
- Capital: Zurich
- Key towns: Winterthur, Uster, Dübendorf, Dietikon, Wädenswil
SEO in the canton of Zurich
from CHF 890 / month
Excl. VAT, no minimum term. Google Ads management from CHF 490 per month and platform.
Free SEO auditHow we move you up in the canton of Zurich
Google Maps in a crowded market
In the city, dozens of competitors are often just a few streets away. A complete Business Profile, the right categories and genuine reviews decide who appears in the Local Pack.
German and English
For industries with many expat customers we build an English version with its own keywords – properly linked so Google shows the right language.
Industries we work with in the canton of Zurich
For these industries we have dedicated pages with our approach, prices and examples.
Restaurants & cafésDining, bars, takeaway
Accountants & fiduciariesBookkeeping, tax, payroll
Law firmsFamily, employment, tenancy law
Real estateAgents, property management, valuations
RecruitmentTemporary and permanent placement
IT servicesSupport, cloud, cybersecurity
DentistsPractices, dental hygiene, orthodontics
Frequently asked questions
Is SEO worth it in the canton of Zurich with so much competition?
Yes, if you segment the market. Instead of targeting only “Zurich”, many SMEs first win searches in their district, neighbourhood and niche, where competition is much lower.
Can you meet us in person?
Yes. We are based in the Zurich area; on-site meetings anywhere in the canton are easy to arrange, or we meet by video call.
Do I need an English website?
Not necessarily. If a relevant share of your customers are expats, an English version often pays off. We check this in the free audit using real search volumes.
Our tips in the canton of Zurich
Places we particularly like – a small selection for your next day out.
Lindenhof
The Lindenhof hill in the heart of the old town was once the site of a Roman fort. Today it’s a quiet park under lime trees with views across the Limmat to the Niederdorf and Grossmünster.
Uetliberg
Zurich’s local mountain is a quick ride on the S10 from the main station. At the top the view stretches over the city and lake – and on clear days to the Alps.
Lake Greifensee
This lake in the Zurich Oberland is surrounded by nature reserves, and a path runs along almost the entire shore. The little town of Greifensee with its castle is worth a stop.
SEO in neighbouring cantons
SEO in the canton of Zurich: where do you stand today?
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote