One page per practice area
Clear pages on your specialisms answering the questions clients really ask – factual and easy to understand.
SEO for law firms in Zurich
People looking for a lawyer in Zurich usually need a specific practice area, often urgently: divorce, dismissal, tenancy dispute, company formation. We make sure your firm is found at that moment.
The market
Zurich has one of the highest densities of lawyers in Switzerland – from international commercial firms to specialised solo practices. Generic searches like “lawyer Zurich” are fiercely contested. Searches with practice area and need – “employment lawyer Zurich” – are more specific and bring better-matched mandates.
Many expats and international companies search in English. At the same time, advertising by lawyers must stay factual – content has to inform, not sensationalise.
SEO support
from CHF 890 / month
Excl. VAT, no minimum term. Google Ads management from CHF 490 per month and platform.
Free SEO auditOur approach
English for international clients
Dedicated English pages for expats and companies, especially in employment, family and commercial law.
Google profile and trust
Categories, practice areas, team and genuine reviews – within the professional rules.
Frequently asked questions
Is SEO compatible with the professional rules for lawyers?
Yes, as long as it stays factual. Informative content and clear information about the firm are permitted and work better than flashy advertising.
Is SEO worth it for a small firm in Zurich?
Yes – especially with a clear specialism. For specific practice areas and districts small firms have good chances.
Do I need an English website?
If you advise or want to advise international clients, usually yes.
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote