Swiss directories
Complete listings on local.ch, search.ch and the key industry directories. Every clean listing strengthens trust in your business data.
Google Maps SEO: into the map’s top 3
The map box with three businesses sits at the top of many local searches. We make sure Google sees your business as relevant, nearby and trustworthy.
What is Google Maps SEO?
For many local searches – “dentist Bern”, “garage near me”, “restaurant Winterthur” – Google first shows a map with three businesses, the Local Pack. Being there brings a large share of calls and direction requests.
Google itself names three factors: relevance (does the listing match the search?), distance (how close is it to the searcher?) and prominence (how established and well reviewed is the business, including on the web?). You can’t change distance – but you can influence relevance and prominence.
Google Maps SEO therefore goes beyond the Business Profile: identical business data in Swiss directories, location pages on your website, genuine reviews and – often forgotten – listings on Apple Maps and Bing Places, as many iPhones in Switzerland use Apple Maps.
What decides your position on the map
Google ranks local results mainly on relevance, distance and prominence. We can’t change distance – but we can work on the other two.
Consistent business data
Name, address and phone number must match everywhere. We find old addresses, duplicates and typos and clean them up.
Location pages
If you operate in several places: one page per location with real information – directions, team, opening hours, services on site.
Local signals
Mentions in local and regional media, associations and by partners in the area – what Google understands as local prominence.
Who Maps SEO pays off for
- Businesses whose clients search “near me”
- Companies with several branches or practices
- Tradespeople with a clear service area around Zurich, Zug or Basel
- Businesses that have moved or renamed – their data is often out of date
Price
from CHF 890 / month
In the “Local” package for one location. Location pages for several cantons are part of the “Nationwide” package from CHF 3'900 per month. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Data check
We find every listing of your business online and check where name, address or phone number differ.
Clean-up
Wrong and duplicate listings are corrected or removed, missing directories added.
Strengthen
Profile, location pages and local mentions are built up in a targeted way.
Measure
We track your map position for key search terms at several points across your area.
What matters on Google Maps
The right primary category
The primary category is one of the strongest levers: “dentist” rather than “doctor”, “accounting firm” rather than “consultant” – plus matching secondary categories.
Consistent business data
Name, address and phone number must match on Google, your website, local.ch, search.ch and industry directories. Inconsistencies confuse Google.
Reviews with a system
Number, freshness and quality of reviews count – and so do your replies. We set up a simple process to ask happy customers for a review.
Location pages and service area
A dedicated page per location with address, directions, hours and local context strengthens relevance – also for neighbouring towns.
Common Google Maps mistakes
Wrong primary category
A category that is too generic, like “company” or “service provider”, costs a lot of visibility for specific searches.
Keywords in the business name
“Smith Plumbing Emergency Zurich Cheap” instead of the real name violates the guidelines and can lead to suspension.
Outdated opening hours
Wrong hours, especially on public holidays, lead to annoyed customers and bad reviews.
Unanswered reviews
Ignoring criticism looks uninterested. A factual reply often convinces later readers more than the criticism itself.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Why does a competitor further away rank above me?
Distance is only one factor. A more complete profile, better-fitting categories, more reviews or stronger mentions online can outweigh it.
Is a local.ch listing still worth it?
Yes. local.ch and search.ch are still widely used in Switzerland, and Google cross-checks business data against directories like these. A clean listing helps twice.
Can I appear in a city where I have no address?
In the map results only to a limited extent – Google shows businesses located nearby. In the regular results, though, good pages about your service areas can rank well.
How do you measure map position?
With rank tracking at several points across your area. You see where you’re in the top 3 and where you’re not yet.
Why does a competitor further away rank above me?
Because relevance and prominence can outweigh distance: a better category, more reviews, more mentions on the web. That is exactly where we work.
Can I appear in several towns?
Only with a real location in each town. For a service area without a location, location pages and the service area in your profile help – fake addresses violate Google’s guidelines.
Do I need Apple Maps and Bing too?
Yes, it’s worth it. Many iPhones use Apple Maps, and Bing feeds several voice assistants. The listings are free and quick to maintain.
How quickly does Maps optimisation work?
Often faster than classic SEO: profile improvements frequently show within a few weeks. Reviews and mentions build up over time.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote