Topics people search for
We find the questions your audience asks on YouTube – often very specific: “Swiss health insurance explained”, “moving to Zurich checklist”.
YouTube SEO: videos that get found
YouTube is one of the biggest search engines, and Google shows videos right in its results. Even so, a good video without optimisation often stays invisible.
What is YouTube SEO?
YouTube is the world’s second-largest search engine after Google. YouTube SEO makes sure your videos appear for relevant searches on YouTube – and often directly in Google results too, especially for tutorials and “how to” questions.
YouTube doesn’t judge a video by title and description alone. What matters is how viewers react: whether they click the thumbnail, how long they keep watching and whether they go on to watch more.
For businesses in Switzerland this means a video that answers a specific customer question can bring enquiries for years – if it is properly prepared and embedded on your website.
What we optimise around your videos
We don’t change your video – we change everything around it, so YouTube and Google understand what it’s relevant for.
Title, description, chapters
Clear titles, descriptions with the key terms, and chapters that Google can show as jump links in search.
Thumbnails and subtitles
Thumbnails that stand out in the feed and accurate subtitles – including national languages where the video suits it.
Embedding on your website
Videos embedded on the right pages of your site, with VideoObject schema, so they also appear in Google video search.
Who YouTube SEO makes sense for
- Companies that already have videos with few views
- Businesses whose products or services need explaining
- Practices, law firms and advisers who want to build trust with explainer videos
- Relocation, tourism and hospitality businesses where visuals say more than text
Price
CHF 1'900 / month
YouTube SEO for up to 2 videos per month is included in the “Growth” package – along with technical SEO, AI SEO and three new pieces of content per month. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Channel review
We review your channel, existing videos and the searches you appear for – or could.
Topic plan
Which questions deserve a new video and which existing videos to optimise first.
Optimisation
Titles, descriptions, chapters, thumbnails, subtitles and embedding on your site.
Reporting
Views, watch time, clicks to your website and search positions – every month.
What matters in YouTube SEO
Search terms from real life
We research what your customers ask on YouTube and Google – for example “open a bank account in Switzerland” or “Swiss tax return for expats” – and plan videos around those questions.
The first 30 seconds
Viewers decide early whether to stay. A clear opening that delivers on the title’s promise improves watch time more than any keyword.
Chapters and subtitles
Chapters help viewers and Google find individual sections. Subtitles in English, German, French or Italian extend your reach across Switzerland.
Connect video and website
Videos embedded on the right pages, structured data and links in the description connect YouTube with your website – both benefit.
Common YouTube video mistakes
Titles without a search term
“Our new video” or “Part 3” tells nobody what it’s about. The title must contain the question or topic people search for.
Automatic subtitles
Auto-generated subtitles often fail on technical terms, place names and accents. Corrected subtitles are easier to read and easier for YouTube to understand.
No description
An empty description wastes context, links to your website and chapter markers.
Videos only on YouTube
Videos not embedded anywhere on your own website miss out on Google visibility and visitor trust.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Do you produce the videos too?
We don’t handle production itself. We provide topics, structure and key points for the video and optimise it after filming. On request we can recommend production partners.
Is YouTube worth it for a small business?
Often yes – especially for topics where there are few good videos for Switzerland. A single good explainer can bring enquiries for years.
Do I need videos in several languages?
Not necessarily. Subtitles in other languages are often enough. For important topics aimed at locals, a German or French version can be worth it.
How is this different from YouTube Ads?
YouTube SEO brings views through search, with no cost per click but a ramp-up time. YouTube Ads bring reach immediately in exchange for budget. They combine well.
How long should a video be?
As long as necessary, as short as possible. A tutorial can run ten minutes if it’s useful throughout. What matters is that viewers don’t drop off.
Do I need expensive equipment?
No. Good sound, steady light and clear content matter more than an expensive camera. Many good explainer videos are shot on a smartphone.
Do YouTube Shorts help SEO?
Shorts mainly bring reach and new subscribers. For specific questions, longer well-structured videos usually work better. The two can be combined.
How do I measure success?
YouTube Studio shows views, watch time and traffic sources. We connect this with your website analytics so you can see which videos lead to enquiries.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote