Keyword
A keyword is the word or phrase someone types into Google – for example “English-speaking physiotherapist Basel”.
Keyword – explained simply
Keywords bridge what your customers search for and what your website offers. Good keywords have a clear intent and match your service.
Expats in Switzerland often search in English and add “English-speaking” or a city name – worth targeting separately from local-language searches.
Practical tip for Swiss SMEs
Assign each important keyword to exactly one page. If several pages compete for the same term, they weaken each other.
Related services and pages
Related terms
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