Long-tail keyword
A long-tail keyword is a longer, more specific search with low volume but often strong buying intent.
Long-tail keyword – explained simply
Instead of “lawyer”, someone searches “employment lawyer dismissal Zurich English”. Rare individually, together these searches make up a large share of all searches.
They are less competitive and often bring better-fitting enquiries – ideal for SMEs that don’t want to fight big players for broad terms.
Practical tip for Swiss SMEs
Collect the questions customers ask on the phone. They are the best source of long-tail keywords and useful content.
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote