Keyword research for Switzerland
English-speaking clients in Switzerland search in their own way: “English-speaking dentist Zurich”, “tax advisor for expats Zug”, plus local place names. We choose terms by purchase intent, not just search volume.
Google SEO for companies in Switzerland
Be found for the searches that lead to enquiries – not just any searches. We optimise your website for the terms your clients actually type in Switzerland, in English and in the national languages.
What is Google SEO?
SEO stands for search engine optimisation: everything that helps Google understand your website, trust it and show it high up for relevant searches – in the organic results, without paying for every click.
Google works in three steps: Googlebot crawls your pages, adds them to its index, and for every search the algorithm decides which pages answer the question best. SEO works on all three steps.
Switzerland adds specifics that international guides often miss: several language regions, Swiss vocabulary, no “ß” in German, local directories like local.ch and search.ch, and competitors from Germany, France or Italy who also appear on google.ch.
What we do for your Google rankings
SEO isn’t a single trick – it’s technology, content and trust working together. These four building blocks are always part of it.
On-page optimisation
Titles, descriptions, headings, internal links and structured data – every important page gets one clear topic and one clear search intent.
Content that answers questions
Service pages and guides that genuinely help your clients. Written for people, structured so Google understands them.
Trust and backlinks
Mentions and links from Swiss sources: associations, chambers of commerce, local media, partners, directories. No bought link packages.
Who Google SEO pays off for
- Service providers and SMEs whose clients start on Google
- Businesses serving expats and international clients in Zurich, Zug, Basel, Geneva or Lausanne
- Companies that rely on referrals or paid ads and want to become more independent
- Firms whose existing website brings in hardly any enquiries
Price
from CHF 890 / month
In the “Local” package for one location in one language. For more keywords, technical SEO and more content: “Growth” at CHF 1'900 per month. All prices excl. VAT, cancel monthly.
Request a free analysisHow it works
Analysis
We review your website’s technology, content and rankings and compare them with your strongest competitors in your region.
Keywords
We decide which page should rank for which terms – prioritised by potential for enquiries.
Implementation
Technical fixes, optimisation of existing pages, new content and link building.
Reporting
Every month you see rankings, visitors and enquiries – and what comes next.
What matters in Google SEO
A solid technical foundation
Fast loading, clean mobile display, correct redirects, a sitemap and no duplicate content. Without this foundation, even great copy loses its effect.
Matching search intent
Someone searching “accountant Zurich” wants a firm; someone searching “tax return self-employed Switzerland” wants an answer. Every page gets a clear intent – and the right content.
Experience and trust
Google looks at who is behind a website: real names, qualifications, references, a legal notice and verifiable content. This matters especially in health, law and finance.
Measuring, not guessing
Search Console, rankings and enquiries show what works. We optimise based on data and expand what brings enquiries.
Common SEO mistakes we see
One page for everything
All services on a single page. Google can’t tell what you are relevant for – every important service needs its own page.
German instead of Swiss terms
Texts with “ß”, “Angebot” instead of “Offerte” or references to Germany feel foreign and miss the terms your customers search for.
Relaunch without redirects
After a new website, old addresses aren’t redirected – rankings and links are lost. This is avoidable.
Bought link packages
Cheap links from link farms rarely help and can do harm. A few good Swiss mentions carry more weight.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
How soon will I see results?
For local search terms, first movement often shows after 6 to 12 weeks. For competitive terms in cities like Zurich or Geneva it usually takes 4 to 9 months. No serious agency guarantees rankings.
Do you guarantee the top spot on Google?
No. Google decides the order itself, and anyone guaranteeing first place is promising something they don’t control. We guarantee clean work, transparent reporting and that you can cancel every month.
Do I need a new website?
Usually not. In most cases we optimise your existing site. Only if the system is a serious bottleneck do we recommend a switch – and we explain why first.
Do I need an English and a German version?
If you want to reach both expats and locals: usually yes. Many international clients search in English, but most local searches in Switzerland happen in German, French or Italian.
What does SEO cost in Switzerland?
It depends on scope, competition and languages. With us, SEO starts at CHF 890 per month for one location in one language, excl. VAT and with no minimum term.
Do I need a blog?
Not necessarily. Good service pages matter more. Advice content pays off where your customers have questions before buying.
Can I do SEO myself?
The basics, yes: a complete Google profile, clear page titles, good content. For technical work, strategy and link building, support usually pays off – we tell you honestly what you can do yourself.
How are SEO and AI search connected?
Answers from ChatGPT or Google AI Overviews rely heavily on well-structured, trustworthy websites. Good SEO is therefore the foundation for visibility in AI search.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote