Speed and Core Web Vitals
Images, fonts, scripts and server: we find what slows things down, especially on mobile, where most local searches happen.
Technical SEO: the foundation of every ranking
The best content does little if Google can’t find it, can’t understand it, or the page loads too slowly. Technical SEO clears those obstacles out of the way.
What is technical SEO?
Technical SEO ensures that search engines can find, read and index your website without problems. It’s the foundation that content and links need in order to work at all.
It covers loading speed and Core Web Vitals, mobile display, HTTPS, clean redirects, an up-to-date sitemap, robots.txt, canonical tags, structured data and, for multilingual sites, hreflang.
Most technical problems are invisible: the website looks fine, but Google can’t crawl important pages, indexes duplicates or downgrades a slow mobile version. That’s exactly what we uncover.
What we check and improve
We work with your existing website and your developer or agency – or implement fixes directly where possible.
Crawling and indexing
Which pages Google finds, which it indexes and which it doesn’t – including sitemap, robots.txt, redirects and duplicate content.
Structured data
Schema markup for organisation, services, articles, FAQs and breadcrumbs – validated and error-free.
Structure and internal links
Clear URLs, a logical site structure and internal linking that strengthens important pages instead of burying them.
When technical SEO is urgent
- Rankings or traffic dropped after a relaunch
- The website is noticeably slow on mobile
- Important pages don’t show up on Google at all
- The site has grown over the years and nobody has an overview any more
Price
CHF 1'900 / month
Technical SEO and schema markup are included in the “Growth” package, along with up to 50 keywords and three new pieces of content per month. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Technical audit
A full crawl of your website, analysis of Google Search Console and speed measurements.
Priorities
All issues sorted by impact and effort – clearly explained, not just a list of errors.
Implementation
Directly by us or together with your developer, with clear instructions.
Monitoring
Ongoing checks so new issues after updates or new content are caught early.
What we check and improve
Crawl and index analysis
We crawl your website like Google does and compare the result with Google Search Console: which pages are missing from the index, which shouldn’t be there, and where are the errors?
Mobile speed
Images, fonts, scripts and server response time: we optimise the specific things that improve LCP, INP and CLS on real mobile devices.
Redirects and error pages
Chains, loops and 404 errors waste crawl budget and trust. We clean up and redirect old URLs properly.
Structured data
Organisation, LocalBusiness, services, FAQs, breadcrumbs, products: we implement Schema.org correctly and validate it with Google’s tools.
Common technical mistakes
“noindex” left over from staging
After launch, the “discourage search engines” setting stays on – and the new website doesn’t appear on Google for weeks.
Several URLs for one page
With and without “www”, with and without a trailing slash, http and https: without clear redirects and canonicals, duplicates appear.
Huge images
Multi-megabyte photos straight from the camera slow down mobile loading more than almost anything else.
Key content only via JavaScript
Text or links that appear only after clicks or scripts aren’t always seen by Google. Important content belongs directly in the HTML.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Which systems do you work with?
All common systems such as WordPress, TYPO3, Shopify, WooCommerce, Wix or custom builds. With closed systems, we’re clear about what is and isn’t possible.
Do you need access to Google Search Console?
Yes, it’s the most important data source. If it isn’t set up yet, we’ll do it with you.
Will you change my design?
No, not without agreement. Most technical fixes are invisible to visitors – except that the page loads faster.
What are Core Web Vitals?
Google metrics for a page’s loading speed, responsiveness and visual stability. They feed into rankings and mainly affect user experience.
How long does a technical audit take?
For a typical SME website, the key findings are ready after about one to two weeks – prioritised by impact and effort.
Do you implement the fixes too?
Yes – directly in your system if we have access, or together with your web agency. You get a clear list of what’s done and what’s still open.
Is technical SEO a one-off?
The big clean-up is. After that you need regular checks, because updates, new plugins and new content can introduce errors again.
What is IndexNow?
A protocol that lets your website instantly notify Bing and other search engines about new or changed pages. We set it up wherever your system allows.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote