Duplicate content
Duplicate content is identical or very similar content that can be reached under several URLs.
Duplicate content – explained simply
Google then has to pick which version to show – the others lose value. Typical causes are copied manufacturer texts in shops or pages where only the town name changes.
Targeted penalties are rare, but visibility suffers.
Practical tip for Swiss SMEs
Write original text for location and product pages instead of templates with only the town name swapped.
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