Category pages
Categories built around how your customers search, with helpful introductions, filters and internal links – the most important entry pages of your shop.
E-commerce SEO for Swiss online shops
For many product searches, large marketplaces and retailers dominate the top of the page. Smaller Swiss shops can still win – with better category pages, clear specialisation and information the big players don’t offer.
What is e-commerce SEO?
E-commerce SEO makes sure the category and product pages of your online shop are found on Google – for searches like “women’s waterproof hiking boots” or “used coffee machine”. This is where people decide whether to buy from you or from a marketplace.
Online shops face particular challenges: hundreds or thousands of pages, filters and sorting that create duplicates, sold-out products and often identical manufacturer descriptions across many sellers.
Swiss shops have an advantage they often don’t use: shipping from Switzerland, prices in CHF, returns without customs, customer service in the local language. That belongs visibly on the pages that should rank.
What we optimise in your shop
In e-commerce, category pages often decide success – not individual products.
Product pages
Your own descriptions instead of manufacturer copy, details on delivery within Switzerland, warranty and availability, and good images.
Structured product data
Product schema with prices in CHF, availability and reviews, so Google can show your products with extra information.
Shop technology
Filters and sorting without endless duplicate URLs, clean pagination, fast loading and a tidy index.
Which shops it pays off for
- Swiss shops on Shopify, WooCommerce, Shopware or Magento
- Specialist retailers with expertise the big marketplaces lack
- Shops that depend too heavily on paid ads
- Retailers with a physical store who want to connect online and in-store
Price
from CHF 890 / month
Scope depends on the number of categories, languages and products. After the free analysis you receive a fixed-price quote. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Shop analysis
Technology, categories, product pages and the searches where big retailers outrank you today.
Category strategy
Which categories should rank for which terms, and where new category pages make sense.
Implementation
Copy, schema, filter logic and internal linking – in your shop system or with your developer.
Measure revenue
We report not just traffic but organic revenue and orders.
What matters in shop SEO
Categories as landing pages
Category pages usually rank for the most valuable search terms. They need their own intro text, sensible subcategories and a clear search intent.
Filters under control
Filter combinations quickly create thousands of URLs. We decide which filtered pages should be indexed – such as “men’s running shoes” – and which shouldn’t.
Product data for Google
Structured product data with CHF prices, availability and reviews, plus a clean feed for Google Merchant Center, earn rich results and free listings in Google Shopping.
Sold out and discontinued
Temporarily unavailable products stay online; permanently discontinued ones are redirected sensibly. That way rankings aren’t lost.
Common online shop mistakes
Copying manufacturer text
The same description appears in twenty shops. Google has no reason to show yours.
Empty category pages
Just a product grid with no text or structure – Google can’t tell what the page is relevant for.
Uncontrolled filter URLs
Every combination of colour, size and sort order becomes its own URL. That wastes crawl budget and creates duplicates.
Deleted products without redirects
Discontinued products lead to 404 errors even though they had links and rankings.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Can I really rank against the big marketplaces?
For generic terms it’s hard. For more specific searches, niches and advice topics, specialist shops have good chances – often precisely because they show more expertise.
Should I use manufacturer descriptions?
Not on their own. The same copy appears on many other retailers’ sites. Your own descriptions, use cases and answers to common questions set your shop apart.
Do I need several language versions?
If you ship across Switzerland: yes, at least for your main categories. French- and Italian-speaking customers prefer to buy in their own language.
How do SEO and Google Shopping relate?
Good product data helps both. For paid Shopping ads we manage Google Ads; for free listings we optimise your product feed.
Which shop systems do you work with?
Shopify, WooCommerce, Shopware, Magento and many Swiss solutions, among others. What matters is that we can edit titles, text, redirects and structured data.
What is Google Merchant Center?
The tool you use to send product data to Google. It puts your products into free listings and – with Google Ads – into Shopping ads.
How many product descriptions do I need to write?
Not all of them. We prioritise the categories and products with the most potential and write or rework those first.
Is SEO worth it for a small shop?
Yes – small shops with a clear niche can rank well for specific searches, often better than large generalists.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote