Ranking
A ranking is the position at which a page appears in the search results for a specific term.
Ranking – explained simply
Rankings vary by location, device, language and search history. Someone in Geneva often sees different results from someone in Zurich.
What counts is not a single ranking but visibility across all important terms – and, in the end, the number of enquiries.
Practical tip for Swiss SMEs
Track a fixed list of 10 to 50 terms, ideally with a location, and compare month by month.
Related services and pages
Related terms
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