SEO (search engine optimisation)
SEO covers everything that helps a website appear higher in the unpaid results of Google and other search engines.
SEO – explained simply
SEO stands for Search Engine Optimisation. The goal is to appear for the searches your customers actually type – without paying for every click.
SEO has three parts: technical SEO (Google can read the site), on-page SEO (content and structure match the search) and off-page SEO (other websites recommend you).
Practical tip for Swiss SMEs
Start with searches that bring enquiries – service plus place, such as “accountant Zug” – rather than broad terms like “accounting”.
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- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
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