Clear facts on your website
Who you are, what you offer, where, for whom and on what terms – written so a machine can understand it unambiguously and repeat it correctly.
AI SEO: get mentioned when AI answers
More and more people ask ChatGPT, Gemini or Perplexity instead of just Google – and Google itself shows AI summaries above the results. Being named there builds trust before anyone clicks.
What is AI SEO?
More and more people don’t just ask Google any more, but ChatGPT, Gemini, Perplexity or Microsoft Copilot: “Which accountant in Zurich specialises in start-ups?” Google itself answers many questions with AI summaries, the AI Overviews.
AI SEO – also called GEO (Generative Engine Optimisation) – makes sure these systems know your business, describe it correctly and name it as a source or recommendation.
AI doesn’t invent its knowledge: it relies on websites, directories, reviews and mentions across the web. Businesses that appear there clearly, consistently and credibly have the best chance of being named.
What AI systems need to mention you
Language models name businesses they find clear, consistent and well-supported information about. That’s exactly what we work on.
Structured data
Schema markup for your organisation, services, locations, FAQs and people. It helps search engines and AI systems attribute your information correctly.
Citable content
Answers to your clients’ specific questions, with sources and clear statements. Content like this is more likely to be picked up in AI answers.
Mentions across the web
AI systems rely on multiple sources. Consistent details in directories, industry portals and media make your information more credible.
Who AI SEO matters for now
- Advisory professions whose clients research first: tax, legal, insurance, relocation, real estate
- Providers who want to be named in comparison questions like “best … in Zurich”
- International clients who increasingly use AI assistants in English
- Anyone already ranking well on Google who wants to take the next step
Price
CHF 1'900 / month
AI SEO for ChatGPT and AI Overviews is included in the “Growth” package – along with technical SEO, schema markup and three new pieces of content per month. Excl. VAT, cancel monthly.
Request a free analysisHow it works
AI check
We ask common AI systems about your industry and region and document who gets mentioned – and what is said about you.
Fact base
We bring your core details on website, profiles and directories into one consistent, unambiguous form.
Content and schema
Answer pages, FAQs and structured data for the questions you should be named in.
Monitoring
We repeat the queries regularly so you can see how your mentions develop.
What AI systems look for
Clear facts
Who you are, what you offer, where and for whom – in clear sentences that can be quoted. Vague marketing language is rarely picked up by AI systems.
Machine-readable data
Structured data (Schema.org) describes business, location, services and FAQs so machines can attribute them reliably.
Access for AI crawlers
Your website must be reachable for crawlers such as GPTBot, Google-Extended or PerplexityBot. We check robots.txt and the technical setup and agree with you what should be allowed.
Third-party mentions
Listings in directories, associations, media and review platforms confirm to AI that you exist and what you stand for.
Common AI visibility mistakes
AI crawlers blocked by accident
Some security plugins or hosting settings block AI crawlers – without the site owner knowing.
Contradictory information
Different addresses, opening hours or service details across the web lead AI to give wrong information – or none at all.
Marketing language only
“Your competent partner” contains no information. AI systems quote concrete statements – services, places, prices, processes.
Mass-produced AI text
Hundreds of auto-generated pages without real value weaken trust with Google and AI systems instead of strengthening it.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Can you pay ChatGPT to be mentioned?
No, you can’t buy your way into regular answers. You can only make sure the information available about your business is clear, correct and well supported.
Is AI SEO different from regular SEO?
It builds on it. A technically clean, easy-to-understand website with strong content is the basis for both. AI SEO puts extra weight on unambiguous facts, structure and mentions outside your own site.
Can you guarantee we’ll be mentioned?
No. AI answers change constantly and can’t be controlled. We can raise the likelihood and show transparently how your mentions develop.
What are Google AI Overviews?
AI-generated summaries that Google shows above the regular results for some searches, with links to their sources. Appearing there as a source draws a lot of attention.
How do I check whether AI knows my business?
Ask ChatGPT, Perplexity or Gemini for providers in your industry and region, and about your company name. We run this check systematically and document it before and after.
What is an llms.txt file?
A proposed text file that gives AI systems an overview of your key content. It isn’t an established standard yet; we use it where it makes sense, but it doesn’t replace a good website.
Should I block AI crawlers?
That’s your decision. Blocked sites are named less often as a source by some AI systems. We explain the pros and cons and implement what you choose.
Does AI search change my SEO completely?
The basics stay the same: good content, clean technology, trust. What’s added: clearer answers, more structured data and a stronger focus on mentions outside your own website.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote