Categories and services
The right primary category and relevant secondary categories, plus services and products with clear descriptions.
Google Business Profile: your shop window on Google
For searches like “physiotherapy Zurich”, many people first see the map with three businesses – above the regular results. Whether you’re there depends heavily on your Google Business Profile.
What is a Google Business Profile?
Google Business Profile – formerly Google My Business – is your free business listing in Google Maps and Google Search. It shows address, opening hours, phone number, photos, services and reviews, often before anyone sees your website.
For local searches such as “hairdresser Zug” or “garage near me”, Google first shows a map with usually three businesses. It picks them by relevance, distance and prominence. You can’t change distance – but relevance and prominence you can.
Many profiles exist but are never properly maintained: wrong category, missing services, old photos, unanswered reviews. That is where most local businesses find their quickest potential.
What we improve on your profile
A profile is quick to set up but rarely complete. The details that are usually missing are exactly what decides visibility.
Photos and posts
Real photos of your team, premises and work instead of stock images. Regular posts on offers, news and holiday opening hours.
Reviews
A simple process that helps happy clients leave a review – and templates for professional replies. No bought or fake reviews.
Consistent data everywhere
Name, address, phone number and opening hours identical on Google, your website, local.ch, search.ch and other directories.
Who the profile matters most for
- Businesses with walk-in clients or appointments: practices, salons, garages, restaurants
- International practices and services where “English-speaking” is part of the search
- Tradespeople working in a defined service area
- Companies with several locations that want each one visible
Price
from CHF 890 / month
Included in the “Local” package: profile and Maps optimisation, directory listings, one new piece of content per month and a monthly report. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Audit
We review your profile, your reviews and the profiles of your direct competitors nearby.
Complete
Categories, services, texts, photos and attributes – everything missing or inaccurate is filled in.
Build reviews
Together we set up a simple routine to ask for a review after a job well done.
Maintain and measure
Monthly posts, answers to questions and a report on calls, direction requests and website clicks.
What makes a strong profile
The right primary category
The primary category is the single most important factor. “Dentist” or “orthodontist”, “accountant” or “bookkeeping service” – the choice decides which searches you appear for at all.
Complete information
Services with descriptions, attributes such as “wheelchair accessible”, special hours, a booking link and a clear description. Every missing detail is a missed opportunity.
Real activity
Recent photos, regular posts and answered questions and reviews show Google and searchers that the business is active.
Consistency across the web
Google compares your profile with your website, local.ch, search.ch and other sources. When name, address and phone match everywhere, trust grows.
Common Google profile mistakes
Keywords in the business name
“Smith Garage Zurich car service tyres” instead of “Smith Garage Ltd”. This breaks Google’s guidelines and can get the profile suspended.
Ignoring reviews
Unanswered criticism looks indifferent. A calm, friendly reply often convinces more than ten positive reviews.
Duplicate profiles
After a move or a name change, two listings often exist. That confuses Google and customers – duplicates should be merged or removed.
Nobody has access any more
The profile was set up by an agency or a former employee and nobody can log in today. We make sure you remain the owner.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Does a Google Business Profile cost anything?
No, the profile itself is free. You pay us for the work: optimisation, upkeep, content and reporting.
Can you write reviews for us?
No, and we don’t. Fake reviews break Google’s rules and can breach Swiss unfair competition law. We help you get genuine reviews more easily.
Can I show that we speak English?
Yes. Depending on the category, attributes, services and posts can make clear that you serve clients in English – which matters for expat searches.
Do I need an address for a profile?
Yes, Google requires an address for verification. If you visit clients – as a tradesperson, for example – the address can be hidden and a service area shown instead.
How quickly does optimisation work?
Fixing the category and details often shows an effect within a few weeks. Reviews and prominence build over months. Guaranteed map positions don’t exist.
What if my profile has been suspended?
We check the reason, bring the profile in line with Google’s guidelines and file the reinstatement request with the required evidence.
Should I maintain Q&A myself?
Yes, it’s worth it: you can answer common questions in advance, so correct information appears there instead of guesses from others.
How do I get more reviews?
Ask right after a job well done – with a short link or QR code. We set up this process for you. Offering discounts in exchange for reviews is not allowed.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote