NAP (name, address, phone)
NAP stands for Name, Address, Phone – a business’s core details, which should be identical everywhere online.
NAP – explained simply
Google compares these details on your website, your profile and in directories. Differences such as old addresses or several phone numbers create doubt.
Consistent data strengthens trust in your business and therefore local visibility.
Practical tip for Swiss SMEs
Write your company name exactly the same everywhere – with or without “GmbH”, but consistently.
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