Citations (directory listings)
Citations are mentions of your business with name, address and phone number in online directories.
Citations – explained simply
In Switzerland, local.ch and search.ch are the most important, plus industry directories, associations and regional portals. Apple Maps and Bing Places count too.
They strengthen local visibility, especially when the data matches everywhere.
Practical tip for Swiss SMEs
Check your listings on local.ch and search.ch – they often still show old addresses or phone numbers.
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