Backlink
A backlink is a link from another website to yours – for Google an important signal of trust.
Backlink – explained simply
Quality beats quantity: one link from an industry association, a municipality or a regional newspaper counts more than a hundred directory links.
Bought links or large-scale link swaps violate Google’s guidelines and can do harm.
Practical tip for Swiss SMEs
Think of partners, suppliers, clubs you sponsor and associations you belong to – that’s where natural Swiss backlinks come from.
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