Nofollow
Nofollow is a link attribute a website uses to tell Google it does not want to pass on a recommendation.
Nofollow – explained simply
It is common in comments, forums and paid placements. For paid links, Google asks for the “sponsored” attribute.
Nofollow links can still be useful: they bring visitors and raise awareness of your business.
Practical tip for Swiss SMEs
Mark paid or sponsored links on your website as “sponsored” – it protects you from problems with Google.
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