SEO Glossary

Off-page SEO

Off-page SEO covers activities outside your own website, mainly backlinks, mentions, directory listings and reviews.

Off-page SEO – explained simply

Off-page signals show Google that others know and recommend your business. They are an important part of trust and authority.

Sustainable off-page SEO grows from real relationships: partners, associations, media, sponsorships and content worth linking to.

Practical tip for Swiss SMEs

List the organisations you already work with – that’s often where the easiest good links are.

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