On-page SEO
On-page SEO covers all optimisation on your own website: content, titles, headings, internal links, images and structure.
On-page SEO – explained simply
The goal is for every page to have a clear topic and match search intent as well as possible – easy for people to understand and unambiguous for Google.
It’s the part of SEO you control most directly.
Practical tip for Swiss SMEs
Check each key page: is the main keyword in the title, the H1 and the first paragraph? Is it clear what the visitor should do next?
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