Title tag (page title)
The title tag is a page’s title, which Google usually shows as the blue headline in the search results.
Title tag – explained simply
It is one of the most important on-page factors: it tells Google and searchers what the page is about. Google cuts titles off after about 60 characters.
A good title puts the main keyword first, is unambiguous and makes people want to click.
Practical tip for Swiss SMEs
Every page needs its own title. Identical titles across many pages make it harder for Google to tell them apart.
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