Meta description
The meta description is a short summary of a page, often shown by Google below the title in the search results.
Meta description – explained simply
It hardly affects rankings directly, but strongly affects whether people click. Google shows around 150 to 160 characters.
A good description answers briefly: what do I get here, for whom, and why should I click?
Practical tip for Swiss SMEs
Mention concrete benefits, the location and – where it fits – prices or a “free analysis”. That lifts the click-through rate.
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