SERP (search engine results page)
The SERP is the results page Google shows after a search – with ads, a map, organic results and other elements.
SERP – explained simply
SERP stands for Search Engine Results Page. Today Google shows far more than ten blue links: ads, the Local Pack with a map, images, videos, “People also ask” and AI answers.
Which elements appear depends on the search. For “dentist Zurich” the map dominates; for “what is a root canal” it is answers and guides.
Practical tip for Swiss SMEs
Search your most important terms yourself and note which elements appear. That tells you whether your Google profile, a guide or a service page is the right lever.
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote