Local Pack
The Local Pack is the map block, usually with three businesses, that Google shows above the regular results for local searches.
Local Pack – explained simply
Businesses in the Local Pack get a large share of calls, clicks and direction requests. Google picks them by relevance, distance and prominence.
You can’t change distance – but categories, reviews and mentions across the web you can.
Practical tip for Swiss SMEs
Search your main service plus location on your phone. If you are not among the three, that’s usually your biggest opportunity.
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