SEO Glossary

Online reviews

Online reviews are ratings from your customers, for example on your Google Business Profile – important for trust and local rankings.

Online reviews – explained simply

The number, freshness and content of reviews feed into local visibility and strongly influence who searchers contact.

Bought or fake reviews violate Google’s rules and can also be problematic under Swiss unfair competition law.

Practical tip for Swiss SMEs

Ask happy customers for a review right after the job – with a link or QR code – and reply to every review.

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