E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness.
E-E-A-T – explained simply
Google uses these criteria to assess content quality – especially for topics affecting health, finances or legal matters.
E-E-A-T becomes visible through real names, qualifications, references, a complete legal notice and content based on first-hand experience.
Practical tip for Swiss SMEs
Show who is behind your business: team, qualifications, memberships and real examples of your work.
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