Google Business Profile
Google Business Profile (formerly Google My Business) is your free business listing in Google Maps and Google Search.
Google Business Profile – explained simply
It shows address, opening hours, phone number, photos, services and reviews. For local searches it often matters more than the website itself.
A complete profile with the right category and regular posts is shown more often.
Practical tip for Swiss SMEs
Update your opening hours before public holidays – wrong hours create frustrated customers and bad reviews.
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