SEO for hotels
Every OTA booking costs commission. We make sure guests find your hotel directly – for searches by location, occasion and offer, in Google’s hotel results and in your guests’ languages, starting with English.
- 1Your hotel★★★★★ 4.9 · Hotel · Rooms availableOpen
- 2Hotel A★★★★☆ 4.3 · Hotel
- 3Hotel B★★★★☆ 4.1 · Guesthouse
How guests search
A couple looking for a spa weekend searches differently from a company planning a retreat for 40 people.
| Need | Typical searches | What your website needs |
|---|---|---|
| Holidays & weekends | spa hotel switzerland hotel with indoor pool alps romantic weekend switzerland | Offer pages with packages, photos and direct booking. |
| Location | lake view hotel lucerne hotel near zurich main station ski in ski out hotel zermatt | Location pages with distances, arrival and surroundings. |
| Meetings & retreats | conference hotel switzerland company retreat alps meeting room with accommodation | Meetings page with rooms, tech, capacity, packages and enquiry form. |
| Weddings & celebrations | wedding venue switzerland hotel destination wedding swiss alps birthday celebration hotel | Events page with rooms, menus, room allocation and a named contact. |
| Guest types | dog friendly hotel switzerland family hotel swiss alps adults only hotel switzerland | Pages for dogs, families or couples – with clear rules and offers. |
A hotel’s Google profile
The hotel profile shows rates, photos, amenities and reviews directly in Google – often before your website.
- Complete amenitiesWi-Fi, parking, spa, restaurant, pets, accessibility – all stated correctly.
- Connect direct bookingConnect your booking engine to Google so your own rate appears.
- Photos per room typeProfessional, current images of rooms, views and offers.
- Reply to reviewsIn the guest’s language, politely and specifically.
- Posts about offersSeasonal offers, events and packages as posts.
- Consistent dataName, address, phone identical on website, Google and OTAs.
Rules for hotels online
These three points cost hotels trust online – or cause trouble.
Stars and awards
Only state valid classifications and awards, with the year.
Transparent prices
Show tourist tax and extras clearly. Hidden surcharges lead to bad reviews.
Honest images
No wide-angle tricks or photos of rooms that don’t exist that way.
This is guidance, not legal advice. For technical questions, HotellerieSuisse and regional tourism organisations can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Which hotel in the Swiss Alps has an indoor pool and allows dogs?” are increasingly asked of AI assistants. They name hotels with complete information.
How we work with hotels
Hotel check
Google Hotel profile, website, OTAs and direct competitors.
Clarify target guests
Leisure, meetings, weddings – which bookings do you want more of?
Implementation
Offer, location and events pages, schema markup, profile and languages.
Reporting
Monthly: rankings, direct bookings and enquiries from Google.
Frequently asked questions from hotels
Can we compete with booking platforms?
For “hotel Zurich”, OTAs dominate. For specific searches – “dog-friendly spa hotel Swiss Alps”, “lake view hotel Lucerne”, “ski-in ski-out hotel Zermatt” – hotels with strong pages of their own win. Every direct booking saves commission.
What does the Google Hotel profile bring?
A lot. Google shows hotels with prices, photos and reviews right in search and Maps. With your booking engine properly connected, your own rate appears next to the OTAs.
Which languages do we need?
Those of your guests: English is essential for international travellers, plus German, French or Italian depending on region and source markets. Good own translations work far better than machine translations.
Are meetings and wedding pages worth it?
Yes. “Conference hotel with accommodation” or “wedding venue Switzerland” bring large, high-value bookings. Pages with rooms, capacities and packages are a must.
Can we advertise with stars?
Only with a valid classification. Claims like “4-star comfort” without classification can be misleading.
Free analysis for your hotel
Within two working days you’ll receive:
- +Your visibility for the key searches in your destination
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month