Destination and hotel type
We build content for your destination and your strengths – wellness, families, dogs welcome, ski-in/ski-out – rather than only targeting “hotel Graubünden”.
SEO for hotels in Graubünden
Direct bookings instead of commission: we make sure guests find your hotel in Davos, the Engadin or the Surselva directly on Google – in the language they search in.
The market
In Graubünden guests don’t search for the canton but for the destination: “hotel Arosa”, “wellness hotel Engadin”, “family hotel Lenzerheide”. St. Moritz, Davos, Klosters, Flims Laax, Scuol – each destination is a search market of its own. The top spots often belong to booking platforms that charge commission.
Then come languages and seasons: guests from German-speaking Switzerland and Germany search in German, those from Italy in Italian – especially for the Engadin and the southern valleys – and international guests in English. Winter guests book from autumn, summer guests from spring.
SEO support
from CHF 890 / month
Excl. VAT, no minimum term. Google Ads management from CHF 490 per month and platform.
Free SEO auditOur approach
Google profile and Google Hotels
A complete Business Profile with amenities, photos and reviews, plus the link to Google Hotels, sends guests straight to your booking page.
Multilingual and seasonal
German as the base, English for international guests, Italian depending on the region – and updates in good time before each season.
Frequently asked questions
Can I win against booking platforms?
Not for every generic search. But for searches with your hotel’s name, niches like “dog-friendly hotel Davos” and via your Google profile, many bookings can come in directly. The goal is a higher share of direct bookings, not dropping the platforms.
Which languages does my hotel need?
German almost always, English usually. Italian pays off mainly in the Engadin, Bregaglia, Val Poschiavo and Mesolcina.
When should I start?
Ideally three to six months before the main season. SEO takes time to work; Google Ads can bridge the gap in the short term.
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote