Different keywords
Patients search for “emergency dentist Zurich”, companies for “payroll accountant Zug”. Knowing your clients’ terms means writing the right pages.
SEO by industry
People search for a dental practice differently than for an accountant or a garage. Keywords, Google Maps categories, reviews and legal limits vary by industry. Here you’ll find what applies to yours.
DentistsPractices, dental hygiene, orthodontics
Medical practicesGPs, specialists, group practices
PhysiotherapyPhysio, osteopathy, massage
VetsSmall-animal practices, animal clinics
Pharmacies & drugstoresAdvice, online shop
Accountants & fiduciariesBookkeeping, tax, payroll
Law firmsFamily, employment, tenancy law
Real estateAgents, property management, valuations
Insurance & pensionsBrokers, financial planning, pillar 3a
ArchitectureArchitects, interior design
IT servicesSupport, cloud, cybersecurity
RecruitmentTemporary and permanent placement
Plumbing & heatingPlumbers, heat pumps
ElectriciansInstallations, solar PV
Painters & plasterersInteriors, facades, renovation
Carpenters & joinersKitchens, furniture, interior fittings
Car garagesServicing, repairs, used cars
Removals & cleaningMoving companies, end-of-tenancy cleaning
LandscapingGarden maintenance and design
Restaurants & cafésDining, bars, takeaway
HotelsCity, mountain and spa hotels
Tourism & mountain railwaysHoliday rentals, activities
Hair & beautySalons, barbers, nail studios
Fitness & yogaStudios, personal training
No industry found. Get in touch – we’ll prepare an analysis for yours.
Why industry-specific SEO works better
Different Google categories
The primary category in your Google Business Profile helps decide which searches show you in the map results. The right choice differs by industry.
Different rules
Healthcare professions, lawyers and financial service providers have their own advertising and professional rules. We follow them rather than work around them.
Different competition
In some industries comparison portals dominate, in others directories such as local.ch. The strategy depends on who ranks ahead of you today.
How we work
From the first check to the monthly report – you always know what we’re doing and what it’s bringing in.
Analysis
A technical check of your website, your Google profile and your strongest competitors in your region.
Strategy
Keywords per language and location, prioritised by enquiries rather than search volume.
Implementation
Technical fixes, new content, schema markup, Maps optimisation and directory listings.
Reporting & growth
A monthly report on rankings, calls and enquiries – and the next steps.
Your industry isn’t listed?
No problem. Tell us what you offer and where. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote