SEO for recruitment and staffing agencies
Companies look for talent on Google, candidates look for jobs on Google – both with a role and a city, and in Switzerland’s international hubs often in English. We make sure your agency appears for both: sector pages for clients and vacancies that show up directly in Google for Jobs.
- 1Your agency★★★★★ 4.9 · Recruitment agency · Jobs onlineOpen
- 2Recruitment A★★★★☆ 4.3 · Recruitment agency
- 3Staffing B★★★★☆ 4.1 · Employment agency
How companies and candidates search
A pharma company in Basel that needs a regulatory specialist and a software engineer moving to Zug are both your audience – with very different questions.
| Need | Typical searches | What your website needs |
|---|---|---|
| Companies: find staff | recruitment agency zurich staffing agency switzerland hire engineers switzerland | Sector pages with process, fees, response time and examples of profiles you place. |
| Companies: executive | executive search zurich finance headhunter geneva life sciences recruiter basel | Pages for executive and specialist search, with approach and discretion. |
| Candidates: jobs | jobs in zurich english it jobs zug english speaking pharma jobs basel | Job pages with JobPosting schema, clear details and simple mobile application. |
| Moving to Switzerland | work permit switzerland salary switzerland software engineer relocate to zurich job | Carefully worded guides on permits, salaries and relocation – highly searched, few good answers. |
| Contract & temporary | contract jobs switzerland temporary work switzerland english freelance vs employed switzerland | Explainers on contracting, temporary work, insurance and payroll. |
A recruitment agency’s Google profile
For “recruitment agency + city”, map results decide. Many candidates check your profile before applying.
- CategoryPrimary category “Recruitment agency” or “Employment agency”, plus specialisms.
- Sectors in the descriptionWhich roles and sectors you place – for clients and candidates.
- LanguagesState that you work in English and other languages.
- Posts with jobsCurrent focus areas and open roles as posts – linked to the job page.
- Reviews from both sidesAsk client companies and placed candidates for reviews.
- Consistent dataName, address, phone identical on website, Google, local.ch, search.ch and industry directories.
Rules for staffing agencies online
Placement requires a licence in Switzerland. Online, these three points matter most.
State your licence
Private placement and staff leasing require a licence. State it on your website – it builds trust.
Accurate, fair job ads
Vacancies must be real, current and non-discriminatory. Remove expired jobs from Google for Jobs.
Candidate data protection
Application data is sensitive. Explain clearly how you handle it and only forward CVs with consent.
This is guidance, not legal advice. For licensing and employment law, SECO, the cantonal employment office and swissstaffing can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Which recruiter in Zurich places English-speaking software engineers?” are increasingly asked of AI assistants. They name agencies with clear information on sectors and region.
How we work with recruitment agencies
Agency check
Google profile, website, job pages and the strongest agencies in your region.
Clarify targets
Which sectors and roles, which clients, which candidates?
Implementation
Sector and job pages, JobPosting schema, profile optimisation.
Reporting
Monthly: rankings, client enquiries and applications from Google.
Recruitment SEO by canton
Search behaviour and competition vary a lot from canton to canton. Here are our regional pages.
Frequently asked questions from recruitment agencies
Do international candidates search in English?
Very often. Professionals moving to Switzerland search “jobs in Zurich English”, “IT jobs Zug English speaking” or “work permit Switzerland”. English job pages with the right schema reach them directly in Google for Jobs.
What does Google for Jobs bring?
A lot. Vacancies with correct JobPosting schema appear directly in Google’s job search – with no portal fees. You need complete details on location, workload and contract type, and expired jobs must disappear.
What must we observe legally?
Private placement and staff leasing require a licence in Switzerland. State it on your website. Job ads must be accurate and non-discriminatory, and the job registration requirement applies to occupations with high unemployment.
Are sector and role pages worth it?
Yes. “Pharma recruitment Basel”, “finance headhunter Zurich” or “IT contractor Zug” have less competition than generic terms and bring better-matched enquiries.
Should we explain work permits?
Yes. Candidates from abroad have many questions about permits (EU/EFTA vs. third countries). Clear, carefully worded pages build trust – with a pointer to the official authorities.
Free analysis for your agency
Within two working days you’ll receive:
- +Your position for “recruitment agency + your city” in Google Maps
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month