SEO for carpenters and joiners
Anyone planning a bespoke kitchen, a wardrobe under a sloped ceiling or new windows researches online for a long time – with pictures and a city. We make sure your workshop appears there and your work convinces.
- 1Your workshop★★★★★ 4.9 · Carpenter · On-site adviceOpen
- 2Joinery A★★★★☆ 4.3 · Carpenter
- 3Kitchens B★★★★☆ 4.1 · Kitchen builder
How clients search
A couple planning a kitchen and a property manager with broken doors search in completely different ways.
| Need | Typical searches | What your website needs |
|---|---|---|
| Kitchen | bespoke kitchen zug kitchen renovation cost switzerland joiner kitchen vs kitchen studio | Project pages with photos, process from design to installation, guide prices and materials. |
| Wardrobes & furniture | fitted wardrobe basel walk-in wardrobe bespoke custom furniture switzerland | Examples for difficult rooms, materials and how a commission works. |
| Windows & doors | replace windows geneva wooden front door replace interior doors | Services, energy aspects and subsidy notes linked to official sources. |
| Interior fit-out | office fit out joinery zurich wooden ceiling renovate wooden staircase | References from renovations and office fit-outs, often with architects. |
| Repairs | carpenter repair door sticking fix window hinge | A simple repair service with phone number and service area. |
A joinery workshop’s Google profile
For “carpenter + city”, the three map results decide. Beautiful project photos make the difference.
- CategoryPrimary category “Carpenter” or “Cabinet maker”, plus “Kitchen remodeler” or “Window supplier”.
- Each serviceKitchens, wardrobes, furniture, windows, doors, repairs – each linked.
- Project photosRegular new images from the workshop and installations.
- LanguagesState that you serve clients in English.
- Reviews after installationAsk for a review after installation.
- Consistent dataName, address and phone identical on website, Google, local.ch and search.ch.
Pitfalls in SEO for joinery workshops
Joinery workshops lose work online mainly for three reasons.
Only a gallery
Images without text barely rank. Each project needs a location, brief and material.
No guide prices
Without any price indication, many prospects never get in touch. Guide prices with assumptions help.
Origin and materials
Claims like “Swiss wood” or “sustainable” only if you can back them up.
This is guidance, not legal advice. For technical questions, the Swiss joiners’ association (VSSM) can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Which joiner in Zurich builds fitted wardrobes and speaks English?” are increasingly asked of AI assistants. They name workshops with well-documented projects.
How we work with joinery workshops
Workshop check
Google profile, website and the strongest competitors in your area.
Prioritise work
Kitchens, furniture, windows or fit-out?
Implementation
Project and service pages, schema markup, profile with photos.
Reporting
Monthly: rankings, calls and enquiries from Google.
Carpenter SEO by canton
Search behaviour and competition vary a lot from canton to canton. Here are our regional pages.
Frequently asked questions from joinery workshops
Do English-speaking clients search for joiners?
Yes. Expat homeowners and international companies fitting out offices search “carpenter Zurich English” or “fitted wardrobe Zug”. Few Swiss workshops have English pages, so it’s an easy win.
Can we compete with furniture chains?
For “buy kitchen”, no. For “bespoke kitchen + city”, “wardrobe under sloped ceiling” or “carpenter old house”, local workshops have very good chances – precisely because they show individual solutions.
How do we best show our work?
With project pages: photos, location, wood type, brief and a short story. These pages rank locally and inspire people planning the same thing.
Should we show prices?
Guide prices with examples help, e.g. “fitted wardrobe from …” with dimensions and material. It filters unsuitable enquiries and builds trust.
Is an online repair service worth it?
Yes, as an entry point. Someone well served for a sticking door comes back for the next kitchen.
Free analysis for your workshop
Within two working days you’ll receive:
- +Your position for “carpenter + your city” in Google Maps
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month