SEO for architecture practices
Before clients call a practice, they look at projects – usually on Google. We make sure your work is found there: renovations, new builds and retrofits in your region, with project pages Google understands, in English and the local language.
- 1Your practice★★★★★ 4.9 · Architect · Free first meetingOpen
- 2Architects A★★★★☆ 4.3 · Architect
- 3Architects B★★★★☆ 4.1 · Interior architect
How clients search
A couple with an old house and a company fitting out new offices search in completely different ways. Both need pages that match their brief.
| Need | Typical searches | What your website needs |
|---|---|---|
| Renovation & extension | renovation architect geneva house extension switzerland loft conversion architect zurich | Before-and-after references, how a renovation works and typical challenges. |
| New build | architect new house zug build a house in switzerland architect fees switzerland | Project pages with brief, location and construction – plus a page on the process from idea to handover. |
| Energy & retrofit | energy renovation switzerland minergie retrofit heat pump renovation architect | Expertise in energy, subsidies and heritage – with regional examples. |
| Permits & process | building permit switzerland how long building permit zurich architect phases sia | Plain-English pages on permits, fee models and project phases – answering common questions upfront. |
| Commercial & interiors | office fit out architect zurich interior architect geneva restaurant design architect | Projects for offices, practices, shops and restaurants – often higher value. |
An architecture practice’s Google profile
For “architect + city”, map results decide which practice gets looked at. Good project photos make the difference.
- CategoryPrimary category “Architect”, plus “Interior architect” where relevant.
- Each serviceNew build, renovation, retrofit, interiors, client advisory – each linked.
- Project photosYour best regional images, with client and photographer consent.
- LanguagesState that you work in English.
- Reviews after handoverAsk clients for a review after move-in.
- Consistent dataName, address and phone identical on website, Google, local.ch, search.ch and the SIA directory.
What architects should watch online
These three points cost architecture practices the most enquiries – or cause trouble.
Only images, no text
Galleries without descriptions barely rank. Each project needs a location, brief and short explanation.
Image rights and privacy
Use photos only with usage rights, credit the photographer and don’t show exact addresses of private homes.
Professional title and register
In several cantons, practising as an architect requires a register entry. State your title and registration correctly.
This is guidance, not legal advice. For professional rules, the SIA and cantonal authorities can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Which architect in Zurich speaks English and renovates old houses?” are increasingly asked of AI assistants. They name practices with well-documented projects.
How we work with architecture practices
Practice check
Google profile, website, project pages and the strongest practices in your region.
Prioritise commissions
Renovation, new build or commercial? Pages and keywords follow.
Implementation
Project and service pages, schema markup, profile optimisation.
Reporting
Monthly: rankings, enquiries and project page views from Google.
Architect SEO by canton
Search behaviour and competition vary a lot from canton to canton. Here are our regional pages.
Frequently asked questions from architecture practices
Do international clients search for architects in English?
Yes. Expats buying property, international companies fitting out offices and foreign investors often search “architect Zurich English” or “renovation architect Geneva”. Few practices have good English project pages.
Is a beautiful portfolio enough?
Unfortunately not. Google barely understands image galleries without text. Each project needs its own page with location, brief, construction type, year and a short description – then it ranks locally and convinces clients.
Which topics bring commissions?
Renovation and conversion are searched far more often than new builds, especially energy retrofits, loft conversions and converting older buildings. Pages on permits, process and fees are also heavily searched.
Can we use project photos freely?
Only with the photographer’s rights and the client’s consent, especially for private homes. Credit the photographer and avoid exact addresses of private properties.
How do permits work – should we explain that?
Yes. Clients new to Switzerland rarely know that permits are cantonal and municipal. A plain-English page on the process and timelines builds trust and ranks well.
Free analysis for your practice
Within two working days you’ll receive:
- +Your position for “architect + your city” in Google Maps
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month