SEO for landscaping companies
When everything grows in spring, homeowners search Google for a gardener – with their city and often a picture of their garden in mind. We make sure your company is found in the right season and your gardens convince.
- 1Your company★★★★★ 4.9 · Landscaper · On-site quoteOpen
- 2Gardens A★★★★☆ 4.3 · Landscaper
- 3Landscaping B★★★★☆ 4.1 · Garden maintenance
How garden owners search
A couple with a new house and an empty garden search differently from a property manager needing a maintenance partner.
| Need | Typical searches | What your website needs |
|---|---|---|
| Maintenance | garden maintenance zug regular gardener zurich hedge trimming price | Maintenance plans with services, frequency and price range. |
| Design | garden design geneva new garden cost switzerland patio design | Before-and-after references, process and planning. |
| Trees | tree felling switzerland permit tree surgeon zurich tree pruning | Services, permit guidance and safety. |
| Nature & water | wildlife garden build a pond natural garden switzerland | Pages on natural gardens and water features – growing demand. |
| Managers & winter | grounds maintenance apartment building caretaker garden snow clearance | Offers for property managers with service contracts and response times. |
A landscaping company’s Google profile
For “gardener + city”, map results decide. Beautiful garden photos are the strongest lever.
- Category and areaPrimary category “Landscaper”, plus “Gardener” or “Tree service”, with your service area.
- Each serviceMaintenance, design, trees, natural gardens, snow clearance – each linked.
- Seasonal photosGardens in spring, summer, autumn – real projects.
- LanguagesState that you work with English-speaking clients.
- Reviews after completionAsk for a review once work is finished.
- Consistent dataName, address and phone identical on website, Google, local.ch and search.ch.
Pitfalls in landscaping SEO
Landscaping companies lose work online mainly for three reasons.
Too late
Thinking about the website in April means missing the season. Prepare spring pages in January.
Stock photos of dream gardens
Other people’s images create false expectations. Your own projects convince more.
Permits and plants
Rules apply to tree felling and invasive species. Inform correctly and refer to the municipality.
This is guidance, not legal advice. For technical questions, JardinSuisse can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Which gardener in Zurich speaks English and maintains small gardens?” are increasingly asked of AI assistants. They name companies with documented projects.
How we work with landscaping companies
Business check
Google profile, website and the strongest competitors in your area.
Plan the season
Which pages need to rank when.
Implementation
Maintenance, design and project pages, schema markup, profile with photos.
Reporting
Monthly: rankings, calls and quote requests from Google.
Landscaping SEO by canton
Search behaviour and competition vary a lot from canton to canton. Here are our regional pages.
Frequently asked questions from landscaping companies
Do expats search for gardeners in English?
Yes. Expat homeowners and tenants with gardens in Zurich, Zug and around Lake Geneva search “gardener Zurich” or “garden maintenance Zug”. English pages with clear packages win them easily.
When do clients search for a gardener?
Most in spring – maintenance, redesign and lawns. Autumn brings tree pruning and leaves, winter planning and snow clearance. Pages should rank before each season.
Maintenance or design – which pays more?
Maintenance brings recurring clients, design bigger projects. Both need their own pages: clear maintenance plans, and design with references and process.
What about tree felling?
Many municipalities require a permit for larger trees. Explain that on the page and offer to handle the paperwork – it builds trust.
How should we show projects?
With before-and-after photos and a short description: location, size, plants, materials. Such pages rank for “garden design + city” and inspire clients.
Free analysis for your company
Within two working days you’ll receive:
- +Your position for “gardener + your city” in Google Maps
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month