Conversion
A conversion is a desired action on your website – such as an enquiry, a call, a booking or a purchase.
Conversion – explained simply
The conversion rate shows what percentage of visitors take that action. More visitors help little if the conversion rate is low.
Clear contact options, short forms, trust signals and fast loading improve the conversion rate.
Practical tip for Swiss SMEs
Track calls and form submissions as conversions – only then can you see which pages and campaigns really bring customers.
Related services and pages
Related terms
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