Google Ads: enquiries from day one

SEO takes time, ads work immediately. We set up Google Ads so your budget goes to clicks with real purchase intent – and you see exactly what they deliver.

Request a free analysis What we do

What is Google Ads?

Google Ads is Google’s advertising platform. Your ads appear above or below the organic results, on YouTube, in Google Maps and on partner websites – and you usually pay only when someone clicks.

An auction decides which ad appears for every search. It’s not just about the bid but also quality: does the ad match the search, is the landing page helpful, how often do people click? Good campaigns therefore often pay less per click than poor ones.

In Switzerland, cost per click is high in many industries, and the language regions need separate campaigns. That makes a clean structure, negative keywords and tracking that measures real enquiries – not just clicks – all the more important.

What we do in your Google Ads account

Opening a Google Ads account is quick. The hard part is not paying for the wrong clicks.

Search campaigns with intent

Ads for terms like “accountant quote” or “emergency dentist”, not for general information searches. With negative keywords to cut costly irrelevant clicks.

Split by language region

Separate campaigns and ad copy for English, German, French and Italian searches, with landing pages in the matching language.

Performance Max where it fits

For shops and businesses with enough data, we use Performance Max – with clear guardrails so budget isn’t spread uncontrolled.

Conversion tracking

We measure calls, forms and purchases, not just clicks. That shows which ad actually brings in enquiries.

Who Google Ads makes sense for

Businesses that need enquiries now while SEO is being built
Seasonal offers, such as relocation peaks in summer or tax season in spring
New locations or services that don’t rank yet
Providers who know what an enquiry is worth to them

Price

from CHF 490 / month per platform

This is our management fee. You set the ad budget yourself and pay it directly to Google – with no mark-up. Excl. VAT, cancel monthly.

Request a free analysis

How it works

Account review
We review an existing account or plan a new one: goals, budget, keywords and competitors.
Tracking
Before the first ad runs, we set up measurement of calls, forms and purchases.
Launch
Campaigns per language region, ad copy and matching landing pages.
Optimisation
Ongoing adjustment of bids, keywords and ads – with a monthly report on cost per enquiry.

What matters in Google Ads

Campaigns by language region

Separate campaigns for German-speaking Switzerland, Romandy and Ticino – with their own copy, keywords and budgets rather than one translated campaign.

Exclusions save money

Terms like “job”, “free” or “training” often bring clicks without buying intent. A well-kept negative keyword list is one of the biggest savings levers.

Landing pages that convince

The best ad is useless if the page behind it doesn’t fit. We check message, loading time and contact path of every landing page.

Measuring what counts

Conversion tracking for calls, forms and bookings – set up in line with data protection rules. So you see what an enquiry really costs.

Common Google Ads mistakes

Everything on broad match

Without control over search terms, Google shows ads for irrelevant searches too – the budget drains away.

One campaign for all of Switzerland

German ads in Romandy or Ticino waste money and look unprofessional.

Measuring only clicks

Clicks aren’t customers. Without tracking calls and forms, nobody knows what an enquiry costs.

The home page as landing page

Someone clicking an ad for “bathroom renovation” wants that page – not your home page.

Why SeoSchweiz.Net

Swiss search behaviour

We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.

All national languages

German, French, Italian, Romansh and English – written for each region, not machine-translated.

Fixed price, no minimum term

You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.

Transparent, not a black box

A monthly report with rankings, visits and enquiries – and a clear view of what comes next.

Frequently asked questions

How much ad budget do I need?

It depends on your industry, region and competition. In the free analysis we estimate click prices for your keywords and recommend a starting budget that produces meaningful data.

Do I own the Google Ads account?

Yes. The account is in your name with your payment method. We only get manager access. If you cancel, everything stays with you.

Do you earn a share of my ad spend?

No. You pay the budget directly to Google. Our fee is a fixed monthly amount regardless of how much you spend.

Should I do Google Ads or SEO?

Often both: ads for quick enquiries, SEO for long-term growth. Once your rankings are in place, ads for those terms can often be reduced.

How much ad budget do I need?

It depends on industry, region and cost per click. We estimate the budget in the free audit using real data. You pay the budget directly to Google – with no mark-up from us.

What does management cost?

Management starts at CHF 490 per month and platform, excl. VAT and with no minimum term.