CPC (cost per click)
CPC (cost per click) is the amount you pay in Google Ads each time someone clicks your ad.
CPC – explained simply
CPC is set in an auction and depends on competition, bid and quality. In sought-after Swiss sectors such as law or finance it can be high.
Cost per enquiry matters more: an expensive click is worth it if it often leads to a client.
Practical tip for Swiss SMEs
Work out what one enquiry may cost you and steer by that figure – not by click price alone.
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