Quality Score
Quality Score is a 1-to-10 rating in Google Ads of how well keyword, ad and landing page fit together.
Quality Score – explained simply
It combines expected click-through rate, ad relevance and landing page experience. A high Quality Score usually lowers click costs.
You improve it with tighter ad groups, matching ad copy and landing pages that show exactly what people searched for.
Practical tip for Swiss SMEs
Always send ads to the most relevant page – never to the homepage.
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