Google Ads
Google Ads is Google’s advertising platform for ads in Search, on YouTube, in Google Maps and on partner websites.
Google Ads – explained simply
You decide for which search terms, in which region and language and with what budget your ads appear. You usually pay per click.
In Switzerland, separate campaigns per language region and clean conversion tracking are especially important.
Practical tip for Swiss SMEs
Set up the account in your own name – data and campaigns stay with you even if you change agency.
Related services and pages
Related terms
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