SEA (search engine advertising)
SEA stands for Search Engine Advertising: paid ads in search engines – on Google, through Google Ads.
SEA – explained simply
Unlike SEO, you pay for visibility, usually per click. In return, ads appear immediately and can be controlled precisely by keyword, region, language and time of day.
SEO and SEA complement each other: SEA brings enquiries quickly and shows which terms work; SEO builds lasting visibility without click costs.
Practical tip for Swiss SMEs
Use the search terms report in Google Ads to see which queries really bring enquiries – then build SEO pages around them.
Related services and pages
Related terms
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