Core Web Vitals
Core Web Vitals are three Google metrics for user experience: loading speed, responsiveness and visual stability.
Core Web Vitals – explained simply
They are LCP (how fast the main content loads), INP (how quickly the page responds to input) and CLS (whether content jumps around while loading).
They are one ranking factor among many – but above all they decide whether visitors stay or leave.
Practical tip for Swiss SMEs
Test your page on mobile with PageSpeed Insights. Large images and many external scripts are the most common slowdowns.
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