Mobile first
Mobile first means Google mainly evaluates the mobile version of a website for ranking.
Mobile first – explained simply
Most searches – especially local ones – happen on smartphones. Content visible only on desktop barely counts for Google.
A mobile page must load fast, be easy to read and make key actions such as calling or enquiring simple.
Practical tip for Swiss SMEs
Open your website on your own phone and try to send an enquiry within 30 seconds. If you can’t, you are losing customers.
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