Technical SEO
Technical SEO ensures that search engines can crawl, understand and index a website without problems.
Technical SEO – explained simply
It covers loading speed, mobile display, HTTPS, clean redirects, sitemap, robots.txt, structured data and, for multilingual sites, hreflang.
Technical errors hold back everything else – great content helps little if Google can’t process it properly.
Practical tip for Swiss SMEs
Have a technical check done at least once a year – especially after changes to your CMS or a relaunch.
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