SEO Glossary

Crawling

Crawling is when Googlebot visits your pages and follows links to discover new and updated content.

Crawling – explained simply

Google can only rank what it has found. Pages without internal links, blocked sections or very slow servers make crawling harder.

A clear structure, an up-to-date sitemap and clean internal links help Google find all important pages quickly.

Practical tip for Swiss SMEs

Link every important page from the menu, the footer or related pages. Pages linked from nowhere are often never found.

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