Internal links
Internal links connect pages within the same website – for example from a guide to the matching service page.
Internal links – explained simply
They help Google understand the structure and show which pages matter. They also lead visitors to the next sensible step.
The link text should describe the destination – “SEO for accountants” rather than “click here”.
Practical tip for Swiss SMEs
Link from every guide article to at least one relevant service page.
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