Structured data (Schema.org)
Structured data is machine-readable information in the code that tells search engines and AI exactly what a page contains.
Structured data – explained simply
With Schema.org you can clearly describe a business, address, opening hours, services, FAQs or reviews.
It can lead to rich results and helps AI systems place your business correctly.
Practical tip for Swiss SMEs
Start with the basics: Organization or LocalBusiness with name, address, phone, opening hours and logo.
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