Rich snippet
A rich snippet is an enhanced search result with extra information such as stars, prices, FAQs or event dates.
Rich snippet – explained simply
Rich snippets often come from structured data. They stand out and can clearly increase the click-through rate.
Google decides whether to show them – correct data is a requirement, not a guarantee.
Practical tip for Swiss SMEs
Check your pages with Google’s Rich Results Test to find errors in your structured data.
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