Featured snippet
A featured snippet is a highlighted answer box that Google shows above the regular results.
Featured snippet – explained simply
Google takes a paragraph, list or table from a website and links to the source.
Your chances rise when a page answers a specific question directly, briefly and clearly – ideally right below a matching heading.
Practical tip for Swiss SMEs
Turn common customer questions into headings and answer each one in the first two or three lines below it.
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