AI Overviews
AI Overviews are AI-generated summaries that Google shows above the regular results for some searches, with links to sources.
AI Overviews – explained simply
They answer questions directly in search. Some users click less as a result – but businesses cited as sources gain visibility and trust.
Pages that answer questions clearly, reliably and in a well-structured way are cited most.
Practical tip for Swiss SMEs
Answer typical customer questions on your website briefly and clearly – exactly those passages get quoted in AI answers.
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