SEO Glossary

AI SEO (GEO)

AI SEO or GEO (Generative Engine Optimisation) makes sure AI assistants such as ChatGPT, Gemini or Perplexity know and mention your business.

AI SEO – explained simply

AI systems rely on accessible, clearly structured and trustworthy information from the web – and on mentions in other sources.

The foundation is good SEO: clear business details, structured data, direct answers and mentions on reputable websites.

Practical tip for Swiss SMEs

Ask ChatGPT or Perplexity for providers in your industry and region. If you’re not named, clear information about you online is often missing.

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